Keep your business name as simple and easy to remember as possible so potential customers can easily find you. While having a unique event planning business name is good, being too unique may not be so good. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Avoid Business Names That Are Hard to Pronounce or Spellĭespite the technological advances in voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later. However, consider what happens if you expand outside your intended service area. So, if that’s true for your business, consider adding a location-specific term to your business name. Many event planning businesses are specific to a geographic service area. Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
Maybe you want to focus on corporate events or birthday parties or weddings. Perhaps you’re considering offering other specialty services.Īdd the different types of services you want to offer to your brainstorming list. There are several types of events that an event planning business can focus on, so it may be worth considering using the words of the services you plan to offer in the business name. This last step helps you narrow down your list even more so you can make a final decision.
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Once you have several top considerations, we’ll walk you through how to make sure you’re allowed to use them. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.įrom there, you can narrow down the list and cross off ideas you don’t like. If you’re struggling to choose a company name for your event planning business, one of the best things to do is just to start brainstorming. Let’s dive in! Guidelines for Naming Your Event Planning Business Keep reading to learn my top tips for choosing a catchy business name and how to make sure your favorite choices are available to use. If you’re not sure how to answer those questions, you’re in the right place. Related: How to start an event planning business So, what event planning business names can you use? How do you come up with something that represents your brand best? And what about business name best practices? Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition. Considering there are more than 141,000 event planning businesses in the United States alone, it’s no surprise settling on a unique name when starting an event planning business is no easy task.
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